People in the Black Country are being urged to think carefully about which health service they should use during the upcoming industrial action and the Christmas and New Year bank holidays.

Junior doctors are planning to strike from 7am Wednesday 20 December 2023 through to 7am Saturday 23 December 2023, and again from 7am Wednesday 3 January 2024 until 7am Tuesday 9 January 2024, during the traditionally busy Christmas and New Year period.

All health and care partners in the Black Country are working together to prepare for the industrial action and the bank holidays, which will have significant impact on NHS local services, and are asking the public for their support.

Emergency care will be prioritised, and people are being reminded that 999 and emergency departments are still the right services if it is a life-saving emergency.

However, for anything that isn’t life-threatening, people are being urged to use 111 online as the first port of call for health needs. People can also call 111 for help, advice, and signposting to the most appropriate service.

Pharmacies, GP appointments, walk-in centres, minor injury units and urgent treatment centres will continue to be available during the industrial action and can help people with a range of injuries and illnesses.

People with hospital appointments should continue to come forward for the care they need and do not need to call to check if appointments are going ahead. If appointments do need to be rearranged due to strike action, patients will be contacted directly.

Dr Ananta Dave, Chief Medical Officer for the NHS Black Country Integrated Care Board, said: “We’re approaching what is already one of the busiest times of the year for the NHS and there is no doubt that this level of planned strike action alongside the festive period will create an even greater strain on many of our services.

“Your NHS is still here for you, but we’re asking people to consider whether A&E is the most appropriate place for their needs, and if it’s not, to seek alternatives.

“NHS 111 online or by telephone is available 24/7 for urgent medical advice but it's worth remembering that most common ailments at this time of year can be effectively managed at home with advice from a local pharmacy.

“By ensuring you choose the most appropriate service, you will not only you save time waiting, but you will be treated by the most appropriate healthcare professional for your needs. This will also help NHS services to manage demand and ensure hospitals can focus on treating people with serious and life-threatening conditions.”

The NHS has also been reminding people to order any repeat prescriptions in advance. This not only helps avoid a last-minute rush for GP practices and pharmacies, but also helps ease the burden on the NHS 111 service and hospitals.

Dr Julian Hobbs, Medical Director at Dudley Group NHS Foundation Trust, said: “Undoubtedly this festive period will be a huge challenge as we prepare not only for our busiest time of the year, but also the impact of the longest industrial action period so far across our hospitals.

“Our number one priority is to ensure that those in greatest need continue to have access to high quality care and our immediate focus will be on the safe delivery of urgent and emergency care services.

“Planned appointments and clinics are likely to be affected, however people should continue to attend their appointments unless they are contacted directly by the NHS.

“I'd also like to thank all health and care teams across the Black Country for their work over this busy time, as always your dedication in helping those who need help and support is greatly appreciated.”

NHS 111 can help if you have an urgent medical problem and you’re not sure what to do. You can contact the service online 111.nhs.uk or by calling 111, 24 hours a day, 7 days a week.

A small number of pharmacies will be open on Christmas Day, Boxing Day and New Year’s Day for any people in need of an emergency prescription, urgent advice on medicine or a confidential consultation for a minor health concern.

Opening times for all of the Black Country’s pharmacies, including those staying open on the bank holidays, can be found on the NHS website. People should only call 999 if it is a medical emergency.